{"id":274,"date":"2025-03-09T19:17:05","date_gmt":"2025-03-09T11:17:05","guid":{"rendered":"https:\/\/revamp.advancepetfood.com\/?page_id=274"},"modified":"2025-07-27T21:41:40","modified_gmt":"2025-07-27T13:41:40","slug":"about-advance","status":"publish","type":"page","link":"https:\/\/advancepetfood.com\/en\/about-advance\/","title":{"rendered":"About ADVANCE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ffb0f e-flex e-con-boxed e-con e-parent\" data-id=\"17ffb0f\" data-element_type=\"container\" data-e-type=\"container\" id=\"advance\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d715f3 e-con-full e-flex e-con e-child\" data-id=\"3d715f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f75b24 elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"0f75b24\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Desktop_EN.mp4\" autoplay=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931dddf elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"931dddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Mobile_EN.mp4\" autoplay=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edc709b e-con-full e-flex e-con e-child\" data-id=\"edc709b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b22393 elementor-widget elementor-widget-heading\" data-id=\"0b22393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WHAT IS <strong>ADVANCE<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f2956 elementor-widget elementor-widget-text-editor\" data-id=\"c2f2956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Affinity is a Spain company with over 50 years of experience in the manufacture of products of animal food. We have a leading position in cat and dog food products in the world.<\/p><p>We are ADVANCE, under the brand of Affinity to provide customers a super-premium veterinary pet-food brand with more than 25 years of experience developing and researching innovative and scientifically proven formulas designed to care for the health and wellbeing of all dogs and cats.<\/p><p>Our commitment is to provide pet parents with the highest quality nutrition and the right solutions for their pets&#8217; specific health needs. That is why we empower them through a wide range of high performing pet-food products and engage with them to bring them the vets&#8217; advice they need in a close, helpful and understandable manner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99fbbb4 e-flex e-con-boxed e-con e-parent\" data-id=\"99fbbb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e5f3f elementor-widget elementor-widget-heading\" data-id=\"b9e5f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>A GLOBAL FOOTPRINT<\/strong><br>\nIN MORE THAN <strong>70 COUNTRIES<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3560806 e-con-full e-grid e-con e-child\" data-id=\"3560806\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0efdc1 elementor-widget elementor-widget-text-editor\" data-id=\"d0efdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spain<br \/>Italy<br \/>Portugal<br \/>France<br \/>Turkey<br \/>Romania<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb7547 elementor-widget elementor-widget-text-editor\" data-id=\"3eb7547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Russia<br \/>Israel<br \/>Ukraine<br \/>Latvia<br \/>Austria<br \/>Belarus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a3e72 elementor-widget elementor-widget-text-editor\" data-id=\"60a3e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bulgaria<br \/>Cyprus<br \/>Czech rep<br \/>Estonia<br \/>Georgia<br \/>Germany<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaab16 elementor-widget elementor-widget-text-editor\" data-id=\"1aaab16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Greece<br \/>Lithuania<br \/>Serbia<br \/>Netherlands<br \/>Chinese Mainland<br \/>Hong Kong, China<br \/>South Korea<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7eaa07 e-flex e-con-boxed e-con e-parent\" data-id=\"d7eaa07\" data-element_type=\"container\" data-e-type=\"container\" id=\"AFFINITY\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-334e707 e-con-full e-flex e-con e-child\" data-id=\"334e707\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935ff85 elementor-widget elementor-widget-heading\" data-id=\"935ff85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>AFFINITY<\/strong><BR>NUTRITION CENTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d1400 elementor-widget elementor-widget-image\" data-id=\"13d1400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"213\" src=\"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-1024x273.jpg\" class=\"attachment-large size-large wp-image-288\" alt=\"\" srcset=\"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-1024x273.jpg 1024w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-600x160.jpg 600w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-300x80.jpg 300w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-768x204.jpg 768w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-1536x409.jpg 1536w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-24x6.jpg 24w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-36x10.jpg 36w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center-48x13.jpg 48w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/Nutrition-Center.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d3929a e-con-full e-grid e-con e-child\" data-id=\"1d3929a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b865a03 elementor-widget elementor-widget-image\" data-id=\"b865a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"280\" height=\"280\" src=\"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/logo_affinity-280x280-1.png\" class=\"attachment-large size-large wp-image-289\" alt=\"\" srcset=\"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/logo_affinity-280x280-1.png 280w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/logo_affinity-280x280-1-100x100.png 100w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/logo_affinity-280x280-1-150x150.png 150w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/logo_affinity-280x280-1-24x24.png 24w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/logo_affinity-280x280-1-36x36.png 36w, https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/03\/logo_affinity-280x280-1-48x48.png 48w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d17291 elementor-widget elementor-widget-text-editor\" data-id=\"5d17291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With over 30 years of expertise, the Affinity Nutrition Center is the only pet care center in Spain dedicated to the generation of knowledge on pets\u2019 health, well-being and nutrition.<\/p><p>Located near Barcelona, the center is built on a 20.000 square meters park completely surrounded by nature. Divided into two areas (one for dogs and one for cats), the center was revamped in 2015 not only to increase pets\u2019 well-being and health, but also to fulfill the newest sustainability criteria in terms of energy consumption and water use. As a result, our renewed and environmental-friendly facilities are adapted to the daily needs of dogs and cats, providing them with maximum levels of comfort, safety and happiness.<\/p><p>Our team is composed by veterinarians, nutritionists, biologists and ethologists. We are equipped with the highest technology for veterinary use, which allows us to perform non-invasive scientific studies; most of them based on the evaluation of different pet food diets. All our studies \u2013 including those developed in collaboration with distinguished international universities \u2013 are published and fully available to the veterinarian community. Our main fields of study are weight control, hairball formation, urinary health, intestinal conditions, body development, renal affections, or skin and hair care. Furthermore, we perform regular palatability tests to measure the acceptance or preference of one pet food over another, and therefore ensuring that the taste of all our products is unparalleled.<\/p><p>The Affinity Nutrition Center is a home for pets, where they socialize, exercise and play together every day. It is the ultimate step into a healthier future for pets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Desktop_EN.mp4https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Mobile_EN.mp4 WHAT IS ADVANCE Affinity is a Spain company with over 50 years of experience in the manufacture of products of animal food. We have a leading position in cat and dog food products in the world. We are ADVANCE, under the brand of Affinity to provide customers a super-premium veterinary pet-food brand with more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":275,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-274","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About ADVANCE - Advance Pet Food Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advancepetfood.com\/en\/about-advance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About ADVANCE - Advance Pet Food Hong Kong\" \/>\n<meta property=\"og:description\" content=\"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Desktop_EN.mp4https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Mobile_EN.mp4 WHAT IS ADVANCE Affinity is a Spain company with over 50 years of experience in the manufacture of products of animal food. 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Advance Pet Food Hong Kong","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advancepetfood.com\/en\/about-advance\/","og_locale":"en_US","og_type":"article","og_title":"About ADVANCE - Advance Pet Food Hong Kong","og_description":"https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Desktop_EN.mp4https:\/\/advancepetfood.com\/wp-content\/uploads\/2025\/04\/ADV-RELAUNCH-VIDEO-BANNER-DOG_Mobile_EN.mp4 WHAT IS ADVANCE Affinity is a Spain company with over 50 years of experience in the manufacture of products of animal food. We have a leading position in cat and dog food products in the world. 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