PRIVACY POLICY

INTRODUCTION

ADVANCE PET FOOD takes its responsibilities in relation to protecting your Personal Data and compliance with Applicable Laws very seriously. We are committed to properly managing, protecting and processing your Personal Data in accordance with this Policy, which shall apply to all Personal Data we collect from you through our Platforms.

Please read and review this Policy, which will inform you how we collect, use, process, disclose and deal with your Personal Data. We may also collect and process your Personal Data under any exceptions to Applicable Laws, which are not set out in this Policy. We trust that it will assist you in making an informed decision whether to provide us with any of your Personal Data.

For the purposes of understanding ADVANCE PET FOOD ‘s Personal Data Protection Policy (“Policy”), capitalised terms used in this Policy shall have the following meanings:

“Applicable Laws” means Hong Kong’s Personal Data (Privacy) Ordinance (Cap. 486) and its subsidiary legislations and regulations as amended from time to time;

“Apps” means our ADVANCE PET FOOD mobile app on iOS and Android;

“Personal Data” means any data, whether true or not, which is (a) about an individual who can be identified (i) from that data; or (ii) from that data and other information to which we have or are likely to have access and would include data in our records as may be updated from time to time, or (b) defined as “personal data” or “personal information” under any Applicable Laws.

“Platforms” means collectively ADVANCE PET FOOD’s Apps, Social Media and Website, and any other websites or applications which we may own or operate from time to time;

“Retail Goods and Services” means sales of goods or provision of services in our Platforms (whether through physical or online channels or in any other media now known or available in the future):

“Social Media” means ADVANCE PET FOOD’s pages and accounts on third party social media platforms such as Instagram, Facebook, Twitter, Pinterest and Google+’

“Website” means the ADVANCE PET FOOD website accessed at the following address www.advancepetfood.com

Through our dealings with you, we may collect Personal Data from you. Examples of the types of Personal Data we may collect include your name, contact details, mailing and delivery addresses, email address, birthday, network and device data, your shopping or browsing behaviours, facial image, voice recording (for customer service calls) and any other personally identifiable information which you have provided us in any forms you may have submitted to us, or in the course of any other forms of interaction between you and us. We will notify you when you need to provide such Personal Data. Where it is mandatory to provide such Personal Data, please note that if you do not provide such Personal Data to us, then we may not be able to provide our services to you. We may also request other Personal Data from which is not marked as “mandatory” where it is entirely voluntary for you to provide such Personal Data (though please note that such personal data are only used for the purpose of improving our understanding of our Platforms and users and providing better products and/or services).

If you provide us with Personal Data relating to a third party, you represent to us that you have obtained the consent of the third party to provide us with his/her Personal Data for the respective purposes.

By (1) viewing this Policy on any of our platforms, (2) submitting your Personal Data to us when signing up for an account on the Website, (3) browsing our Website, or (4) ordering any of our products and services, you are agreeing to the terms of this Policy.

We may update this Policy to ensure that it is consistent with industry trends and/or any changes in legal or regulatory requirements. You agree to be bound by the prevailing terms of the Policy as updated from time to time. We will endeavour to notify you by email or by notice on the Website of any material changes to the Policy.

HOW DO WE COLLECT YOUR PERSONAL DATA?

We collect Personal Data from you when:

You register an account on the Website or the Apps;
You use any of our related services, such as subscribing to our newsletter, product notifications;
You browse our products and services or otherwise interact with our Website and Apps;
You accept our cookies on your device;
You interact with our customer experience team or other representatives, for example, via our webform, emails, telephone calls, letters, or face-to-face meetings;
You interact with us on our Social Media, such as liking our posts, commenting on our posts, private messaging us on our Social Media, or you through your social media account to log in our website;
You participate in our promotions, lucky draws, initiatives or any request for additional Personal Data such as customer surveys;
We receive references from business partners and third parties, for example, where they have referred you to us to enjoy the benefits of a joint promotion or collaboration or to redeem a voucher you purchased through them;
Your authorized representative submits your Personal Data to us for any purpose reasonably authorized by you, for example if such representative is purchasing our product or service to be delivered to you or as a gift;
Our third-party analytics and other service providers provide your Personal Data to us, which has been collected and processed by them and disclosed to us pursuant to their separate privacy policies; or
When you voluntarily submit your Personal Data to us for any reason.

We usually do not collect your credit card details, whether to process your payment or for customer service purposes. Your credit card details are collected, processed and stored directly by our third-party payment processors pursuant to their terms of use and privacy policies. None of your credit card details will be stored with us. However, we may collect your bank account details to process refunds.

Please also take note of our Cookies Policy below in respect of the data collected and used by third-party cookies and trackers on our Website and Apps.

We may also collect your Personal Data in circumstances where such collection does not require consent under Applicable Laws.

Please ensure that all Personal Data submitted to us is complete, accurate, true and correct, failure to do so may result in our inability to provide you with the products and services you have requested.

HOW WILL YOUR PERSONAL DATA BE USED?

We may use, disclose and deal with your Personal Data for purposes necessary to provide you with our products as services, including, to:

register and maintain your user account and to verify your identity or age;
process your order for our products or services, and to process or collect your payment for the order;
deliver or perform the products or services you have purchased, including our couriers calling or messaging you to obtain your delivery instructions;
process your returns or refunds in accordance with our Terms of Service;
provide you with supporting services and functions related to your user account, such as saved items in cart, wish list, brand or product notifications;
communicate with you in relation to (i) your queries, requests and feedback, (ii) material changes to our Website or Apps Terms of Service, Policy or other terms and conditions, and (iii) matters relating to the operation of your account;
personalise and improve your customer experience when you visit the Website and the Apps, for example, by prioritizing products and services appearing in your search results or feed;
monitor and enforce compliance with our Terms of Service, including dispute resolution;
comply with (i) internal risk controls, (ii) the terms of our access to payment processing, financial or banking services such as credit card disputes, fraud, billing errors, or (iii) any applicable law; and
ensure our Website and Apps function properly and to improve their performance, by carrying out activities such as debugging, statistical analyses for optimizing our Website and Apps.

(collectively, the “Purposes”)

In addition, we may use, disclose and deal with your Personal Data for the following purposes, to:

send you marketing communications in relation to our Retail Goods and Services (as applicable), any promotions in relation thereto, or the Platforms;
send you marketing communications in relation to the Retail Goods and Services (as applicable) or promotions in relation thereto of business partners who provide such Retails Goods and Services (as applicable), including promotional mail together with your order;
deliver ads which are related to our Retail Goods and Services (as applicable) which may be of interest to you on the Platforms or other websites, apps or online platforms;
enable businesses to deliver ads which are related to their Retail Goods and Services (as applicable) which may be of interest to you;
provide you with our add-on or premium services;
invite you to our private customer events;
process your participation in our promotions, lucky draws, initiatives or any request for additional Personal Data such as customer surveys;
process your participation in our business partners’ loyalty or point redemption programs;
conduct market and customer research, analysis or tracking;
promote our products and services on our Platforms;
manage the administrative and business operations of ADVANCE PET FOOD and comply with internal policies and procedures;
improve your customer experience across all touchpoints and training of our customer experience team by recording and monitoring phone calls; and
any specific purpose in relation to a particular product or service which we may separately notify you on the product or service page;

(collectively, the “Additional Purposes“)

We may also use your Personal Data (a) for other purposes which are reasonably related to the Purposes and where we have obtained and maintained relevant consent, the Additional Purposes; or (b) in circumstances where such use does not require consent under Applicable Laws.

Note: We will not use your Personal Data to send you any marketing communications without your consent. If you have given us your consent, you may withdraw your consent in accordance with paragraph 6 (Request to Withdraw Consent) below. If you withdraw your consent for us to use and process your Personal Data the Purposes or the Additional Purposes (except relating to sending you marketing communications), we may no longer be able to provide you with the related products, services or benefits associated with our promotion.

WHO WILL SHARE YOUR PERSONAL DATA?

In relation to our use of your Personal Data for the Purposes or Additional Purposes, we may disclose your Personal Data to our:

employees, consultants, temporary workers;
payment processors who process your payment on the Website and the Apps;
logistics providers who will deliver your order to you;
business partners or vendors in connection with the processing of any promotion, event or service organised by us;
professional advisers and consultants who provide legal and other advisory and consultancy services;
agents, contractors or service providers who provide operational services to us, such as online cloud storage and processing, marketing optimization, information technology, telecommunications, security or other relevant services which requires their collection, use or disclosure of your Personal Data; and
any other party whom you have authorized us to disclose your Personal Data to.

We may also disclose or otherwise deal with your Personal Data (a) for other purposes which are reasonably related to the Purposes and where we have obtained and maintained relevant consent, the Additional Purposes; or (b) in circumstances where such disclosure does not require consent under the Applicable Laws.

We do our best to minimize the disclosure of your Personal Data to the information necessary to perform the related Purpose or Additional Purpose.

HOW CAN I ACCESS OR CORRECT MY PERSONAL DATA?

You may access or correct your name, e-mail address, birthday, shipping and billing addresses, contact numbers and other Personal Data by logging in to your user account on the Website or Apps under “Account Information” and clicking the “Edit” button under each relevant field.

For Personal Data that cannot be corrected by you by logging in to your user account on the Website or Apps, you may request to access and correct such Personal Data by emailing us at cs@advancepetfood.com. We may need to request additional information from you to confirm your identity before providing the access or making the correction.

We will do our best to respond to Personal Data access and correction requests within 30 days. Where we are unable to meet this timeline, we will update you with the soonest possible time within which we can provide the information or make the correction. Please note that certain types of Personal Data access and correction requests may be exempt under Applicable Laws.

Please note that we may charge you a reasonable fee for handling and processing your Personal Data access request.

We will send your corrected Personal Data to every other person or entity to which such Personal Data was disclosed by ADVANCE PET FOOD within the year before the date of the correction, unless such person or entity does not need the corrected Personal Data for any legal or business purpose or unless you and we agree otherwise.

Subject to obtaining your consent, we may send the corrected Personal Data only to specific organisations to which the Personal Data was disclosed by us within a year before the date the correction was made.

REQUEST TO WITHDRAW CONSENT

If you wish to withdraw your consent for us to send you sales, marketing or promotional information, please inform us as follows:

to withdraw consent from receiving SMS promotions: please unsubscribe by following the steps provided in the promotional SMS;
to withdraw consent from promotional emails: please click on the Unsubscribe link in the promotional emails;
to withdraw consent from receiving promotional material with your order package: please request by sending email to the email address provided below;
to withdraw consent for any other marketing communications: please request by sending email to the email address provided below;

Once we receive notification that you wish to withdraw your consent for receiving marketing or promotional materials or communications, it may take up to thirty (30) days for your withdrawal to be reflected in our systems. Therefore, you may still receive marketing or promotional materials or communications during this period.

If you withdraw your consent to receive marketing or promotional materials through a specific communication mode (e.g. SMS), we may still contact you for other purposes in relation to the products and services via other communication modes you have subscribed to (e.g. email).

You may withdraw your consent for the collection, use and/or disclosure of any of your Personal Data in our possession or under our control by submitting a written request via email to us via cs@advancepetfood.com. Please note that, depending on the nature of the consent withdrawal, we may not be able to continue to provide you with some or all of our products or services. We will process such a request within a reasonable time from receiving notice from you of your withdrawal of consent. Once the process is completed, we will no longer collect, use and/or disclose your Personal Data, except to the extent we retain your Personal Data for compliance, regulatory or other legal purposes.

ADMINISTRATION AND MANAGEMENT OF PERSONAL DATA

We will make reasonable efforts to ensure Personal Data likely to be used by us or disclosed by us to another organization is accurate and complete. However, you should update us of any changes in your Personal Data. We will not be responsible for relying on inaccurate or incomplete Personal Data if you have not updated us of changes.

We will also put in place reasonable security arrangements to ensure that your Personal Data is adequately protected and secured. This includes putting in place reasonable measures to prevent any unauthorized or accidental access, collection, use, disclosure, copying, modification, leakage, loss, damage, erasure, or alteration of your Personal Data. However, we will not be responsible for any unauthorized or accidental access, collection, use, disclosure, copying, modification, leakage, loss, damage, erasure, or alteration of Personal Data by third parties which is attributable to factors beyond our control.

When Personal Data in our possession is (i) no longer required for any reason connected to the purpose it was originally collected or (ii) retention by us is no longer necessary for any other legal or business purposes, we will exercise measures to ensure such Personal Data is either destroyed or anonymised.

If Personal Data is transferred out of Hong Kong, we will comply with Applicable Laws in doing so. This includes: (i) obtaining your consent, unless an exception exists under Applicable Laws or any other laws, and (ii) taking reasonable steps to ascertain whether the foreign recipient of the Personal Data is bound to comply with standards of protection that are at least comparable to the Applicable Laws.

THIRD PARTY COOKIES

ADVANCE PET FOOD uses the services of third party vendors who may implement cookies on the Website. Advertisements on the Website may be provided by third party agencies. These advertisements may also generate cookies, for example, to track how many people have viewed the advertisement. The collection, use, and disclosure of information, including Personal Data, collected by such third party cookies are subject to the privacy and data protections policies of the third party vendors and are beyond our control and for which we shall not be held liable.

You may reject third party cookies through the settings on your browser. Please note that this may result in the loss of Website functionality, restrict your use of the Website, or delay or affect the way in which the Website operates.

CONTACTING US

For any questions relating to your Personal Data or about this Policy, if you have a complaint regarding the collection, use or handling of your Personal Data by us, or a question about how we are complying with Applicable Laws, you may contact us by email cs@advancepetfood.com.

Emails should clearly state that you are making a data protection query, request or complaint in the subject line to ensure the matter is dealt with expediently. We will strive to deal with any query, request or complaint promptly and fairly.

GOVERNING LAW

This Policy and your use of this Website shall be governed in all respects by the laws of Hong Kong, and the parties hereto irrevocably submit to the non-exclusive jurisdiction of the Hong Kong courts.

UPDATES ON DATA PROTECTION POLICY

As part of our efforts to ensure that we properly manage, protect and process your Personal Data, we will review our policies, procedures and processes from time to time. In this regard, ADVANCE PET FOOD may update this Policy to ensure that it is consistent with industry trends and any changes in legal or regulatory requirements. We reserve the right to amend the terms of this Policy at our absolute discretion.

Subject to your rights at law, you agree to be bound by the prevailing terms of the Policy as updated from time to time on our Website. Any amended Policy will be posted and viewed on our website. By continuing to use our Platforms and/or services after the Policy has been amended, you hereby agree to be bound by the terms of such amended Policy.

You are invited to visit the above Website from time to time to ensure that you are well-informed of our latest policies in relation to Personal Data protection.

MISCELLANEOUS

Nothing in this Policy shall limit your rights under Applicable Laws.

The provisions of this Policy shall be severable, and if any provision, or part-provision, of this Policy shall be held or declared to be illegal, invalid, or unenforceable, such illegality, invalidity, or unenforceability shall not affect any other provision, or part-provision, of this Policy, and the remainder of this Policy, disregarding such illegal, invalid or unenforceable provision, or part-provision, shall continue in full force and effect as through such illegal, invalid, or unenforceable provision, or part-provision, had not been contained in this Policy.

This Policy will be in the English language and the Chinese language. In the event of any inconsistency between the English version and the Chinese version, the English version shall prevail.